How do you get your content to the right people, at the right time, with the right information?
If you begin blogging more frequently for your business, you will develop a thought process necessary to create amazing quality content for every ingredient of your inbound marketing strategy.
How do you produce the content that will pull all of the right people to your site? Is it possible to pull even the most stubborn leads right to your fingertips with amazing content they want and need?
Creating personas will help you attract the right leads. Now, you may be thinking my company has identified personas, we use them all the time. Some of you may be thinking, you have never heard of this and have no idea what this is, and that is okay too.
“Buyer personas are semi-fictional representations of your ideal customer based on real data and some select educated speculation about customer demographics, behavior patterns, motivations and goals.” HubSpot
Buyer personas are who you are creating content for and who you are trying to reach.
Start by answering a few simple questions. Once you have these questions answered, circle back and fill in all of the details.
- What role does this person play in life?
- Likes and dislikes.
- Where do they work?
- Whom do they work for?
- What are their personal goals?
- What are their work assigned goals?
- What challenges do they face day in and day out?
- How do they get their information?
- What channels do they use?
- What is their education level?
- Which demographic niche do they belong to?
- What could be important in their consumer process?
The list seems long, but stick to it. These questions are devised to pull the necessary information so you can develop the most beneficial buyer persona possible.
This persona will be used throughout your inbound strategy so take some time and dig deep.
Keep in mind there may be more than one buyer persona for your product or service, and that is perfectly fine. At the beginning, stick with your most common buyers - the ones who visit most often.
Once you have mapped out the audience, you can be brainstorming your topics according to your most detailed buyer persona. Think about frequently asked questions and issues that are top-level and relevant to the individuals you hope to attract.
For more on how to use persona marketing to develop the most successful business blog, download our latest eBook.