Possibly one of the most important elements of business site UX design is the value it provides. It is about being transparent, building community, providing support, and developing content that assists your website visitors, leads, and customers in their buyer’s journey. Develop a system that focuses on building transparency and helping your sales team to communicate the brand messaging your marketing team has worked so hard to develop. When someone stops by your website, they should always leave feeling like they are taking something with them: a bit of knowledge, thought leadership, product specs or information, an eBook or case study—something that will provide value to decisions they make in the future.
Subscribe to our BLOG
Stay in touch & learn how to attract customers, become a thought leader, create effective marketing campaigns, & more.
You may also be interested in: