Is your website not attracting enough visitors? Are your visitors not staying on your site as long as you would like them to? Is your audience not engaging with your content, i.e. eBooks and other content offers? Are you not converting the number of visitors to leads or leads into customers that you planned for? And with everyone vying for attention online, is your website getting lost amongst your competitors?
If this is you, don't fret. With all the information that is available online, it may feel like an epic battle to get the attention your company deserves. But it doesn't have to be.
When you are developing your website, you need to remember that you have all the choice in the world. Which means, you have the choice to decide how much time is necessary to get your company noticed and in the hands of the right audience that are eager and sales-ready to buy from you.
But what if you and your employees just don't have the extra time to invest into your website? That's where a HubSpot Partner or an inbound marketing agency comes in. An inbound marketing agency can help you not only build your brand, but they can also optimize your content and analyze your data to ensure your success.
And the HUGE benefit of working with HubSpot Partners—that will ensure your success—is through their thorough website (re)design process. In fact, 50% of businesses surveyed hired an external resource to help with their website redesign. So if you need a creative, optimized website redesign that is true to your brand, here are the 7 stages you'll expect from working with a HubSpot Partner.
Stage #1 - Let's Strategize
Starting internally, let's analyze your current metrics, i.e. the number of visitors on your site, top performing keywords, total number of leads, etc.
But also, this step is for you to analyze your brand identity. What message are you portraying not only on your website but also on your social media? Is it consistent?
From this data, you can decide what needs to change and can begin to start setting your website redesign goals. For example, if you are not getting enough leads, a goal would be to re-define your brand identity and make sure you have a clear buyer's persona, i.e. your ideal customer. Knowing your buyer's persona will help you attract the right people while simultaneously making sure that visitors consistently know who you are from your website to your social media.
Stage #2 - Let's Plan
After your goals are set and your brand identity and your buyer's personas are clear, let's make a plan that reflects what your company needs based on your goals from the strategy stage. Does your content need to be rewritten or redesigned so that it reflects your brand and buyer's personas? A HubSpot Partner, for example, can be your brand ambassador and create quality content that serves your audience.
Stage #3 - Let's Create
Once the plan is set, this step is simple. It's creation time. This is the time where the HubSpot Partner will explore your past designs and create new ones to fit your updated brand identity.
Stage #4 - Let's Build
Once your look has been created, it's time to build. This is the stage where templates will be built based on your company's branding from the previous stages.
Also while in the building stage, a HubSpot Partner will build a website with your audience in mind especially making it an accessible and functional site for your audience to process your content.
Stage #5 - Let's Optimize
You know when I asked, "Is your website getting lost amongst your competitors?" Well, this stage is extremely important in terms of getting your website noticed. A few ways to optimize your website would be to:
- include buttons for your reader to share your content on social media
- make sure your keywords are aligned with your brand and your buyer's personas
- and to make sure your website is mobile friendly
Stage #6 - Let's Launch
Your website is ready to launch, and things will go wrong. Which is great! Because, this is the time to make sure all the bugs and links are fixed as well as to perform various tests like testing your website loading speed and testing if your website is mobile friendly. Once the bugs are fixed and the tests are completed, it's time to let your audience know that your website is ready.
Stage #7 - Let's Analyze
The last and most important stage is to analyze your new data. After dedicating and investing your time and money into this redesign, you want to make sure that it is meeting your goals.
Your audience, for example, would be a great source to find out how easily accessible it is for them to not only navigate through your content, but also to understand your brand identity throughout your website.
Of course, once the website is made, you are still going to need to make tweaks along the way. Maybe you've added a new product or maybe you want to highlight another component of your business. By using this same process, a HubSpot Partner will dedicate themselves to continuously foster your success by making a new strategy and plan in order to create, build and optimize your content so that it is ready for launch once again.
As a website owner, you choose who will create, maintain and optimize your website to ensure your repeated growth and success. So why not invest in a HubSpot Partner that can help you redesign your website, maintain it and thoroughly use the inbound marketing process to continuously ensure your success. Because your success is a HubSpot Partner's success. And at Direct Images Interactive, we make you look good.
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